Guest Management Solutions
Maximize the Value of your Guest Data to Drive Revenue and Engagement
Our CRM solution gives hotels insightful data and powerful marketing tools they need to drive direct bookings and remain competitive in today’s marketplace. With a “360-degree view” of guests at a property and enterprise level you can engage your guests at every stage of the journey – from the confirmation email and on-property communications to post-stay communications and on to their next booking.
Guest Management Solutions (GMS)
Guest Management Solutions is an end-to-end CRM tool which integrates data from a large variety of sources into one central data warehouse. Armed with this data, hotels can drive incremental revenue with personalized marketing campaigns based on preferences and past behaviors. These easy-to-use analytic and marketing tools give hotels the ability to fill need periods, move OTA bookers to direct channels and increase guest satisfaction.
All of your transactional communications, email marketing, guest satisfaction and loyalty program needs can be met with Guest Management Solutions. Real-time feedback and comprehensive reporting allows you to determine the real ROI from marketing efforts.
Choose the Package to Best Fit Your Needs
We have three packages available, and each includes complete data setup and migration, de-duplication, PMS mapping and installation, unlimited email deployments, remote training and dedicated account management support.
Our entry-level package gives hotels complete database set up and the ability to send and manage all transactional communications – pre and post-stay, confirmation and cancellation, post-stay surveys, and web forms. Customers also have access to our guest satisfaction survey and reporting platform, featuring easy-to-use drag-and-drop functionality and an integration with TripAdvisor,
Marketing Automation and Customer Analysis
In addition to being able to send all transactional communications, this package provides email marketing and reporting – which includes our patented dynamic content engine – allowing for a single email template to be customized for each guest. The email marketing platform also includes a responsive editor and templates, A/B testing, and a workflow automation engine, all backed by our hospitality-focused email service provider. Abandonment functionality and an upgrade engine are included to drive incremental revenue.
This complete solution includes all of the email marketing tools and reporting in the Marketing Automation Package plus a guest portal, where guests can log-in to see preferred rates, update preferences and manage upcoming stays. SMS messaging and mobile solutions are available to ensure a true end-to-end experience while your guest is on property.
If you are a GMS customer and have a question that needs to be addressed (i.e. trouble logging in, assistance with creative, questions regarding transactional messages, trouble loading data) please email us at Gmsupport@travelclick.com or call +1-843-839-3100.