Social Media Optimization
Approach social networks, media, and user-generated content confidently, and integrate social media into your website.
Increase direct bookings and build your brand with consumers with a strong social media plan. TravelClick’s hotel Social Media Optimization (SMO) leverages your search strategy to promote online trust and engage customers. Our team will help you approach your hotel’s social media with confidence, empowering you and your staff to get involved in conversations about your property online.
TravelClick's Social Media Optimization includes:
Social for Search
Optimized and engaged social profiles will rank your hotel on branded search terms, ultimately putting your social profiles above Online Travel Agents (OTAs). Use social to capture a larger share of organic traffic.
Social for Trust
In the past, if you weren’t in the yellow pages you did not exist. In today’s market, without reviews, you will not appear as a real business. Use Social Media to engage customers, build brand awareness, and demonstrate trust in your product and service.
Social for Brand
Customers are already talking about your hotel; use this positive chatter to leverage your online presence by consolidating it into your social profile and ultimately your customer base.
Our hotel SMO team recognizes that most customers want to read reviews of hotels before booking a room. This leads guests to navigate to third-party sites and make their reservations elsewhere online. Our hotel SMO solution keeps traffic on your site by integrating relevant hotel social media content from Facebook, TripAdvisor, Youtube, Google+, and more. By keeping guests on your site, you increase the probability that their reservation will be made directly with you. Engaging with social media has the added benefit of promoting trust online, which in turn builds your brand.
What it includes:
- Social Media Profile & Set-up
- Facebook Contents
- Facebook Booking Masks
- Facebook Landing Pages
- Hotel Onsite Tools
- One-Voice Training
- Strategy Documents
- Crisis Management Process
- Action Analytics
- Support Hours