HOTEL PPC & HOTEL SEM SPECIALISTS

With TRAVELCLICK, you can capture new guests and stay ahead of your online competition through targeted PPC campaigns across global search engines. A successful PPC strategy is a vital part of a comprehensive hotel Search Engine Marketing (SEM) campaign.

Keyword Optimisation for Hotel PPC
Our unique, cost-effective PPC campaign will drive targeted incremental traffic to your hotel website immediately and bring a great return on investment (ROI). All keywords are selected based on our research and expertise. We ensure that your PPC ad is displayed only on the most relevant searches.

PPC advertising is charged only when a user clicks on your hotel’s paid search advertisement; this means that our in-house Hotel PPC experts can manage the cost and efficiency of your campaign very effectively. Our PPC specialists will optimise your hotel PPC campaign to ensure premium performance for ROI and increased percentage of online business.

PPC brings you the opportunity to get your hotel website seen by thousands of potential customers who will book directly with your hotel website, increasing brand awareness and lowering your cost of sale.

A HOTEL PPC CAMPAIGN UNLIKE ANY OTHER ONLINE HOSPITALITY OFFERING:
A dedicated specialist PPC campaign manager (Google and Yahoo certified) will have end-to-end responsibility for your PPC campaign. All of our PPC specialists have experience managing campaigns for international hotels online.

These campaigns minimise the risk of wasting money on the search engines by avoiding keywords that do not produce results. TRAVELCLICK specialises in PPC for hotels and making sure that we get the best returns for hotels online.

Our dedicated Hotel PPC specialist:

• Continuously optimises your Hotel PPC campaign to ensure it reaches—and exceeds—your goals, whether they include maximum conversions, brand visibility, or increased return on advertising spend (ROAS).
• Will provide campaign management in any language and in all the major search engines globally.

Measure Results to Actual Bookings Revenue
We handle every aspect of your PPC program and provide end-to-end tracking for ROAS analysis and ongoing paid search optimisation. You will know exactly how well your PPC keyword advertising is working and can adjust your spending with precision.

As part of your hotel’s Pay-per-click campaign, you receive monthly PPC campaign activity reports.

Reports include:

• Actual tracked conversion data, reservations, and revenue booked.
• Our iHotelier Central Reservation System clients receive true conversion dollar values (rates) in their monthly PPC reports as opposed to the industry-standard theoretical estimates.

Our PPC experts will work with you to ensure that your PPC efforts integrate with your hotel’s offline marketing and branding initiatives, complement your site’s organic search rankings, and ultimately drive high-profit bookings direct to your website.