In the Travel 2.0 world, you need to proactively monitor your hotel web presence and respond to changes quickly. An interactive hotel business intelligence application, SearchVIEW™ impacts your bottom line by giving you the information you need to react immediately—with targeted online marketing strategies that work.
With SearchVIEW™, you can take control of your hotel online presence:
- Monitor your Travel 2.0 hotel web presence on search engines and third-party travel websites
- Track keyword performance for pay-per-click (PPC) and search engine optimization (SEO) initiatives
- Follow consumer website ratings
- View actual hotel consumer-generated content
- Store and graph up to one year of data on historical trends
- Adjust time periods for hotel competitive analysis
- Display consolidated or individual hotel website view
Hotel web presence monitors your hotel through three key views:
- SearchVIEW™ Search Engine View
Monitor your hotel online presence on top search engines and see your page and position for your most important keywords. You can monitor main URLs (www.google.com) as well as regional sites (www.google.com.au). Even track your hotel's PPC and SEO campaign performance so you can take immediate action to ensure optimal results. Plus, be alerted to hotel trademark infringements.
- Online Travel Agents and Travel Meta Search View
See your hotel's placement against your competitors on third-party, meta search sites, and hotel social networks. Get a comprehensive view of how online shoppers and potential guests actually see you.
- Customer Reviews View
See the average score for you and your competitors on multiple hotel consumer-generated content sites like TripAdvisor and TravelPost. Even drill down into consumer ratings to see the last five reviews posted.
SearchVIEW™ Quick VIEW
Description: Interactive Travel 2.0 tool showcases the effectiveness of your pay-per-click campaigns, search engine optimization, Online Travel Agency placement, and hotel consumer-generated content.
Data Sources: Major travel sites
Competitive Set: Customized list of hotels as defined by user
Delivery Frequency: Scheduled daily
Report Retrieval: Accessible through TravelCLICK's Electronic Marketing Centre (EMC)
Audience: Chief Marketing Officer, Director of Marketing, General Managers, Sales Teams
Channels Supported
