Browse our glossary of hotel terminology. Click on any of our hotel terms for a definition.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X


"Fill" measure of a hotel calculated by dividing the total number of rooms occupied by the total number of rooms available times 100, e.g. 75% occupancy.

On-Page Optimization

The practice of optimizing all of the factors on a web page, such as titles and code structure.

Online Travel Agencies (OTA)

Websites offering comprehensive travel shopping and Reservations Solutions to consumers. Examples include Expedia, Orbitz, Travelocity, Priceline, and many local and regional sites.

Open Travel Alliance (OTA)

A trade group developing a common standard for the exchange of information in the travel industry.


The practice of analyzing and making changes to various factors to do with a website to try to increase the sites relevance to certain keyword phrases.

Organic Search Listings

Organic search listings are those sites that appear on search results pages (SERPs) that have not been paid for as part of a pay per click or pay for position campaign.


Practice by hotels of confirming reservations beyond their capacity in expectation of cancellations, no-shows or in error.
  • New York
  • USA Office
  • Barcelona
  • Spain Office
  • Dubai
  • UAE Office
  • Singapore
  • Singapore Office
  • Ottawa
  • Canada Office
  • Melbourne
  • Australia Office