Links from other websites to yours help increase your "link popularity," which is one of the criteria used by most of the major search engines when ranking websites. You will experience a steady increase in search engine rankings as search engines establish your website as a primary authority within your target market.

A successful linking strategy delivers both short and long-term benefits:

• Increase search engine rankings
• Increase visibility and qualified traffic to your website
• Build trust and credibility of your hotel within your target market
• Establish presence for your hotel in social network communities quickly and inexpensively

A Process That Works
The key to a successful linking campaign is knowledge. Having a clear understanding of your hotel’s market, and your hotel’s website will allow our team to custom build a linking campaign around your specific needs.

We begin with extensive research to highlight key target websites, and allow our team to establish a definitive list of appropriate potential link partners. In addition, we highlight important directories and industry listings that could serve to provide additional relevant links.

Upon approval of the proposed linking partners, our team sets about the task of distributing your link to all potential linking partners. In some cases, partners will require a reciprocal link to their site, which will be inserted as text links on your website, in an appropriate place.

Upon completion of the distribution phase, our team will continue to monitor the progress of your linking campaign, by tracking and reporting the increase in search engine rankings, and targeted traffic to your website for up to twelve months.  However, the benefits of the campaign will continue well beyond that period.