Keyword Optimization
Our unique affordable, cost-controlled keyword program will drive incremental traffic to your website very quickly. By targeting certain keywords to display your ad, you ensure your ad is displayed only on the most relevant searches. All keywords are based on a “per-click” cost, which is managed by our in-house team of experts who are constantly monitoring and optimizing your campaign to ensure it meets your objectives.  Your web visitors will be better qualified and actively seeking the facilities, locations, amenities, and services that you offer.

A PPC offering different from any other hospitality offering:

A dedicated campaign manager will have end-to-end responsibility for your PPC campaign.

• Continuously optimizes your campaign to ensure it reaches—and exceeds—your goals, whether they include maximum conversions, brand visibility, or increased return on advertising spend.
• Provides campaign management in any language and in all the major search engines throughout the world.

Measure Results to Actual Bookings Revenue
We handle every aspect of your program and provide end-to-end tracking for return on advertising spend (ROAS) analysis and ongoing optimization. You know exactly how well your keyword advertising is working and can adjust your expenditures with precision.

As part of your campaign, you receive monthly PPC campaign activity reports.

Reports include:

• Actual tracked conversion data, reservations, and revenue booked
• Our iHotelier Central Reservation System clients receive true conversion dollar values (rates) in their PPC reports as opposed to the industry-standard theoretical estimates.

Our experts will work with you to ensure that your PPC efforts integrate with offline marketing and branding initiatives, complement your site’s organic search rankings, and ultimately drive high-profit bookings.