TravelClick's Knowledge Is Power^TM Series offers facts, analysis, views, and insights on the trends and issues affecting your hotel business today. Authored TravelClick's subject matter experts, all publications are crafted with helpful tips and advice to help you successfully navigate today's challenging global economy.

Greater knowledge. Better decisions. There’s the power.

White Papers: In-depth analysis of a current industry topic, relationship, or application.

• The Boomerang Report: Display Remarketing, November 2010
• Solid Strategy or Tempest in a Teapot? November 2009  
• Business Intelligence: A Strategic Priority, August 2009
• Distribution Overview: The Power of an Integrated Model, July 2009

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Viewpoints: Brief opinions by our experts on the latest industry topical questions.

• Will Google Instant Affect My Pay-per-click (PPC) Advertising? October 2010
• Is GDS Advertising a Good Investment for Hotels?, November 2009
• Should our hotel have a page on Facebook?, June 2009

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Market Alerts: Deep dive analysis of specific market trends and hotel market performance worldwide.

• Market Alerts: December 2010 
  Asia Pacific, Africa/Middleast, Europe, Americas, USA 

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Major Articles: Reprints and excerpts from articles or interviews by our thought leadership experts addressing significant lodging industry issues.

• OTA Participation to Partnership, HotelInteractive.com, January 2011
• Running with the Bulls or Hibernating with the Bears, HotelExecutive, August 2010
• Hotel Pricing in a Convalescent Economy, HotelMarketing.com, April 2010 

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Event Presentations: View recent webinar presentations on industry performance and trends featuring hotel market analysis.

• Second Quarter 2011 Global Hotel Industry Update

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Co-Sponsored Reports: Detailed sponsored reports on relevant industry issues.

• 2009 GDS Global Travel Agent Study

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