| OTA Participation to Partnership, HotelInteractive.com, January 2011 OTAs have the ability to attract shoppers. Deep advertising pockets place OTAs in front of millions of consumers every day. To benefit from their substantive spend, hoteliers need to strike a balance. With OTAs, the key is to move from a participant to a partnership mindset, leveraging these relationships to drive maximum visibility and value. In other words, full and active participation in building and managing the relationship is critical to its success. To make this transition, you need to understand the success factors for developing a strategically sound partnership with an OTA. |
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Running with the Bulls or Hibernating with the Bears, HotelExecutive, August 2010 Occupancies have stabilized and are recovering around the world. It’s time for ADRs to make the same recovery. No more hibernating with |
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| Hotel Pricing in a Convalescent Economy, HotelMarketing.com, April 2010 Although occupancies are stabilizing - and in some instances recovering - our industry is still in a partial stampede. By rebooting your assumptions, revising the increments you use when adjusting rates, and changing the way you respond to your competitive set, you can survive the damage - and thrive in the return to a healthy economy. |
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Sink or Sail?, HotelExecutive.com, September 2009 Traditionally, making decisions in revenue management and, to some extent, hotel management has been ruled by the gut. Learn how to move from instinct- to data-driven decisions. |
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Core Profit Center: Your Website, HotelExecutive.com, August 2009 A hotel's website is the most cost effective channel for booking reservations. Learn the steps for maximizing your hotel's direct web performance. |
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Put Your Game Face On, Hospitality Upgrade, June 2009 TRAVELCLICK President and CEO Bob Post walks hoteliers through the simple steps that can help protect margin during the down economy. |
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Out in the Cold, Hospitality, June 2009 Slashing rates before you've determined that the market demand even exists is a perilous line of attack. But standing can also be dangerous, leaving you out in the cold. |
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Easy Travel 2.0, Hospitality Upgrade - Summer 2009 Six tips for leveraging the power of Travel 2.0 to engage potential guests, increase your property’s presence on the Internet, and generate greater online revenue. |
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Travel 2.0: Power tools to build your business, Hotelexecutive.com, April 2009 Five strategies for leveraging Travel 2.0 to increase visibility and revenue for your hotel—and shape brand through consumer exchanges that increase conversion. |
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Increase, streamline your online presence, Hotelworld Network, November 2008 Destination Hotels, How Wyndham Hotel Group, Marriott International, and Best Western—along with TRAVELCLICK’s Shane Ettesdtad—share strategies for increasing booking and brand awareness through the Web. |
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Smart leaders: creating hope, Crain’s Business, October 2008 Tips from TRAVELCLICK president and CEO Bob Post on getting your business on the pathway to profitability. |
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Laser-like e-commerce strategies, Resort + Recreation, September 2008 Trump Entertainment Resort s in Atlantic City, Hotel Villa Emilia in Barcelona, and Joie de Vivre Hotels in California share their success stories in increasing market share and incremental revenue. |
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