Will Google Instant Affect My Pay-per-click (PPC) Advertising?

Google Instant has, within days of launch, prompted users to find what they are looking for much more quickly. That makes sense. With Google Instant, results change on the fly as new characters and words are entered into a search query. Ultimately, this will affect the number of long-tail searches performed by users, as they will find their needed results before completing the search string just by entering a few keywords or letters.

Is GDS Advertising a Good Investment for Hotels?

With the Global Distribution System (GDS) channel driving up to 27% of hotel bookings, it remains a viable high-margin bookings source.  This viewpoint discusses the economics of GDS advertising, including a case study example.

Should our hotel have a page on Facebook? June 2009

Although the verdict is still out on the ability of Facebook and other social networking sites to drive actual booking revenue, these sites provide a host of other concrete benefits.