The Boomerang Report: Display Remarketing, November 2010 How to turn website traffic into sustainable, incremental revenue with Display Remarketing. Display remarketing keeps your message in front of shoppers no matter when or where they go online. It helps ensure they come back to your site to book once they complete the research phase. |
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Business Intelligence: A Strategic Priority, August 2009 Business intelligence should not be considered a luxury that hotels can defer when times get rough. Rather, it should be viewed as an essential tool for protecting market share and uncovering new revenue opportunities. |
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Distribution Overview: The Power of an Integrated Model, July 2009 A high level tutorial on electronic distribution—the basics, components, and its roles in a hotel's overall integrated distribution strategy. |
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Channel Management: Internet Distribution Through a Single Interface, May 2009 (English) How to manage inventory down to the last room at the last minute by leveraging technology that control across multiple channels. |
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Responsible discounting in recessionary times, May 2009 How a "responsible discounting" strategy can help your hotel avoid price wars with competitors, find smart ways to maintain rate value, and protect your brand. |
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Background on today's ADR reality, May 2009 An understanding of supply, currency fluctuations, group and corporate travel, and the airline industry provides insights into today’s market dynamics. |
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A perspective on regional ADR, May 2009 With the global economy in a free fall, stabilizing rates is key to positioning the industry for recovery. |
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Pricing: so much more than just a rate, May 2009 How to determine your hotel's "right market price" and illuminate value for consumers. |
