Demand Position aggregates, organizes, and calculates various indices to provide forward-looking pace and benchmarking, thus allowing customers to develop marketing and operational strategies based on future property and market demand.

Demand Position enables customers to gain an edge over their competition, make better business decisions, and ultimately improve revenue performance.

Demand Position Features

• Collection of future bookings and rates from hotels, including eight of the top 10 global hotel groups
• Bookings obtained directly from the primary source—hotels themselves
• Bookings are from all channels—direct, central reservation systems (CRS), brand.com, Global Distribution Systems (GDS), and online travel agencies (OTA)
• Historical and forward-looking benchmarks—market index, competitive fair share, comparisons to last year, and more
• Reporting by market segment as well as channel
• Groups are tracked by block as well as pick-up against the block
• Transient tracked by retail, negotiated, discount, and more
• Channel tracked down to specific Global Distribution Systems, online travel agencies, and more
• Forward and backward reporting by day, week, and month
• Dozens of report options designed to meet the specific needs of each brand

Demand Position Benefits

• Provides insight to aid decisions based on true market information directly from the source
• Advanced dashboarding capabilities to present summary information in graph or tabular form for rapid evaluation of performance, ranking, and other key metrics
• Monitors potential problem areas such as historic and future demand, trends, and current pace of change in the industry
• Aids hotels on a daily basis in tracking performance against competitors by channel, segment, and many other views of future market demand. Compares current demand trends to historical periods providing year-over-year, month-over-month, or day-over-day views
• Allows you to measure how a property is performing against its market through transient and group future booking statistics such as occupancy, average daily room rate (ADR), and revenue per available room (RevPAR)
• Offers insight into which booking channels are providing the highest value bookings and booking trends through a detailed analysis of demand by GDS and OTA channels such as Galileo, Sabre, Expedia and Travelocity, hotel company direct, and website bookings
• Helps you balance rates and resulting demand across segments through its detailed analysis of demand by transient segment
• Identifies future opportunities and risks with weekly and yearly trends and rate of change data
• Supports online analysis with high-level information, including drilldowns into channel, segment, time period, and other detailed views of the data

Demand Position Quick Facts

• Description
  Provides a comprehensive collection of historical and forward-looking hotel and market demand directly from the source that allows users to track and monitor demand trends for future performance planning
• Source
  Participating hotels across all channels—direct, central reservation system (CRS), brand.com, Global Distribution System (GDS), and online travel agencies (OTAs)
• Future Time Horizon
  Up to 365 days into the future
• Historical Rates
  Up to 3 years based upon participating hotel
• Frequency of Delivery
  Daily, weekly, or as scheduled by user
• Report Format
  Online, PDF, HTML, and Microsoft Excel
• Report Distribution
  Email or online