Display Marketing: Reduce wasted impressions and
missed revenue opportunities

Advertising dollars often translate into wasted impressions and missed revenue opportunities. Marketing generates twice the conversion rates of traditional run-of-network online advertising – and ensures no revenue is ever left on the table – by targeting custom advertising messages to users who have already expressed a direct interest in your hotel.

A recent study from comScore shows that consumers are 49 percent more likely to visit an advertiser's site if they have previously been exposed to display ads. Marketing at its most basic level allows hoteliers to get in front of shoppers who have already shown interest in their hotel by finding them and showing them ads for the hotel they initially visited as they surf elsewhere on the Web.

Display Marketing by TravelClick® delivers:

• Relevant advertising to receptive consumers
• A marked reduction in wasted impressions
• An efficient overall online advertising spend
• An exponential lift in performance against other display advertising

Our industry-leading marketing solution leverages anonymous customer patterns across the Web to deliver targeted ads to qualified users and increase conversion rates at the point of purchase. Marketing is a simple, three-part process: a prospective guest 1) visits your website but does not book, 2) visits another site within our vast third-party media network, and 3) is recognized and served a targeted ad, leading them to return to your site and book.

With TravelClick’s new display advertising marketing solution, you can increase your quality site traffic, grow your online conversions, and improve your overall bottom-line return on investment.

Click now to see how it works – and then contact us today to start realizing this untapped revenue!