Case Study

Customer Spotlight: Penta Hotels

Penta Paris

Amadeus’ end-to-end reservations, guest management, and business intelligence solutions empower hoteliers to know, acquire, convert, and retain guests.
Learn why Penta Hotels partnered with Amadeus to help them differentiate their brand and accomplish key business objectives:

  • Build complete guest profiles from a fully integrated Central Reservations System (CRS) and Customer Relationship Management (CRM) solution
  • Support the “Penta Friends” loyalty program directly from the booking funnel
  • Increase revenue from meta sites without sacrificing return on ad spend (ROAS)
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