Squeezed margins and greater competition are placing increasing scrutiny on rate parity. Savvy revenue managers are looking for new tools and processes to ensure that their direct booking channels remain competitive with OTAs, and many are leveraging key strategies to identify and resolve rate parity issues and maximize their direct booking potential.
The Rate Parity Playbook provides detailed tactics that many hotels are using to raise Brand.com booking rates by double digits. In this eBook you will discover:
- The importance of rate parity for your business
- The power of competitive rates
- 4 key steps to improve rate parity
Download the new eBook now to learn how to identify and resolve any rate parity issues that are preventing your property from maximizing direct bookings.