About Amadeus Hospitality
Who are we?
At Amadeus, we power travel experiences that feel personal, authentic, and connected. Whether it’s a hotel stay, a destination adventure, or a seamless journey from door to door, our technology helps bring those moments to life.
We partner with a diverse global community - hotels, destination management organizations, mobility and travel protection providers, and travel sellers. What brings them together is a shared goal: to anticipate demand, exceed guest expectations, and build lasting loyalty.
The Amadeus story
Amadeus was founded in 1987 by Air France, Iberia, Lufthansa, and SAS with a bold vision: to create a global distribution system that would revolutionize how travel is booked and managed. What began as a collaboration between airlines has since evolved into one of the world’s largest and most trusted travel technology providers.
Over the years, our journey has been shaped by innovation, diversification, and a deep commitment to transforming the travel experience. Today, Amadeus builds solutions that support every corner of the travel ecosystem - from airlines and airports to railways, hotels, travel agencies, and tour operators.
Amadeus’ expansion into hospitality began in 2013 with the acquisition of Newmarket, followed by TravelClick in 2019. Since then, we’ve continued to grow our portfolio of integrated solutions, helping hospitality providers deliver more connected, personalized, and seamless guest experiences.
A clearer vision for hospitality
Today’s travelers expect more than just a place to stay - they seek inspiration, transparency, and experiences that feel personal. Amadeus helps hospitality providers meet these evolving needs by connecting every step of the guest journey and offering access to one of the most broadly connected travel marketplaces in the world.
Amadeus focuses on helping its customers succeed across three key areas.
- First, it supports driving profitable demand and decision-making by enabling hotels to attract the right guests and make smarter choices through data-driven marketing and insights.
- Second, it enables operational excellence with tools designed to help customers achieve success by putting efficiency first, from seamless operations to system connectivity.
- Third, Amadeus is committed to delivering differentiation and loyalty, helping hospitality providers stand out from the crowd and build lasting guest relationships.
This connected approach allows hospitality providers to support guests at every stage of their journey – from the moment they start dreaming, through booking and their stay, to the memories they take home.
This vision is shaped by real traveler insights. According to the Amadeus Travel Dreams Report, travelers are dreamers first, driven by emotion and aspiration. They value convenience, expect seamless and intuitive booking experiences, and seek control, with technology that enhances rather than interrupts their journey. Most importantly, emotional takeaways shape loyalty. Amadeus is building technology that enables hospitality providers to deliver the kinds of experiences that keep guests coming back.
This vision comes to life through the perspective of Francisco Pérez-Lozao Rüter, President of Hospitality at Amadeus. In his blog, he shares how data, personalization, and meaningful connections are reshaping the future of hospitality - enabling teams to focus on what matters most: delivering exceptional guest experiences.
Shaping what's next for hospitality
Hospitality is changing - and fast. Today’s travelers expect more than just a smooth check-in. They want experiences that feel personal, connected, and thoughtfully designed. As expectations grow more complex, hotels, resorts, destination marketers, and travel providers are rethinking how they serve their guests.
That’s where Amadeus comes in. We’ve become a trusted global partner by helping hospitality organizations deliver at every stage of the guest journey. From booking and guest management to sales & catering, service optimization, marketing, and travel intelligence—we’re helping shape a future where every experience feels effortless and unforgettable. And we’re just getting started.