The growth is expected to continue through 2018, but 2019 may see slowing
By Ed Brock
NORTH AMERICAN HOTELS are seeing stable ADR and bookings across all travel segments as they enter the second half of 2018, according to travel data research company TravelClick’s August 2018 North American Hospitality Review. ADR increased 1.8 percent in the third quarter compared to the same time last year and bookings rose 0.51 percent.
Transient business travel saw the most growth in the third quarter of 2018, rising 2.56 percent in ADR, 2.81 percent in bookings and 5.45 percent in RevPAR, according to travel data research company TravelClick’s August 2018 North American Hospitality Review.
Transient business travel saw the most growth in the third quarter with a 2.56 percent rise in ADR, a 2.81 percent jump in bookings and 5.45 percent increase in RevPAR. Group travel went up 1.81 percent in ADR and 0.50 percent in bookings. The transient segment overall rose 1.80 percent in ADR and 0.52 percent in bookings.
“The outlook for the remainder of Q3 and Q4 RevPAR growth is continuing on the positive trajectory that occurred in the first half of 2018,” said TravelClick Senior Industry Analyst John Hach. “While new reservation pace is gradually slowing, there is still organic growth in the majority of North American markets. This growth, coupled with steady ADR increases, is sustaining a profitable marketplace for most North American hoteliers.”