Meetings and Conventions – TravelClick: North American Hoteliers Will End 2017 on a Strong Note, Thanks to Group Bookings

Eric Oppegaard

According to TravelClick’s “November 2017 North American Hospitality Review,” all travel segments across the North American hotel industry are seeing a noticeable increase in both average daily rates and occupancy, up by 1.4 percent and 3.9 percent, respectively, for stays booked by November 1, 2017, for the period of November 2017 to October 2018.

Hoteliers are also experiencing a particularly strong uptick when it comes to bookings for both the group and transient leisure segments, up 5.5 percent and 4.3 percent respectively – largely a result of favorable economic trends, coupled with an increase in holiday travel this year. Additionally, ADR is up 1.9 percent for group travel.

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