Eric Oppegaard
Fourth quarter data indicates major rebound across all travel segments, despite slight rate and booking declines overall in third quarter of 2017.
NEW YORK – Heading into the last quarter of 2017, fourth quarter data is showing healthy gains across the board, despite slight declines in average daily rates (ADR) and bookings in the third quarter across all travel segments, down -0.5 percent and -0.2 percent respectively, according to new data from TravelClick’s September 2017 North American Hospitality Review (NAHR).
While group travel is down -0.3 percent in ADR and -4.6 percent in bookings during the third quarter, the same segment is up 2.7 percent in ADR and 3.6 percent in bookings for the fourth quarter. Similarly, transient business travel is down -0.4 percent in ADR and -0.3 percent in bookings in the third quarter, but the segment is up 2.3 percent in ADR and 0.9 percent in bookings in the fourth quarter.
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