As we begin to see signs of recovery following COVID-19, marketing professionals across the globe find themselves in uncharted territory when it comes to creating the right marketing strategy.
To help you prepare as much as possible, Amadeus and HSMAI have created the “Planning for Hospitality Recovery: Marketing” eBook. This eBook leverages Amadeus knowledge, extensive industry research across all market segments, and the expertise of HSMAI board members worldwide.
Download our eBook to find guidance on:
- What steps to take to begin preparing your marketing plan, including what relevant data and leading indicators to look out for.
- How to update your audience profiles and create messaging to appeal to the changing trends and behaviors caused by COVID-19.
- Which channels and steps you should consider in order to retain existing guests and attract demand throughout the different stages of recovery.