by Joerg Schuler, Executive Vice President of Hospitality Commercial at Amadeus Every year, the RFP season brings its share of pressure: tight deadlines, fierce competition, and the constant qu…
Originally published on Hospitality Net by Joerg Schuler, Executive Vice President of Hospitality Commercial at Amadeus Travelers have always wanted to feel seen and heard.
How strong is tourism in Thailand right now? This is exactly what we explored during our media day in Bangkok last week, where we met with leading travel and hospitality journalists to discuss the la…
What happens when 39,000 runners take over a city? With wellness gaining momentum among younger generations, there are growing signals that this mindset may also be shaping how and why people travel.
Do you know how to capture demand during the shoulder seasons? For destinations, driving travel demand in quieter months can unlock additional revenue, promote more balanced tourism, and reach new tra…
How do major marathons shape travel and hotel demand? Looking at air travel around the Boston and London Marathons, one pattern stands out: bookings closely follow the race calendar.
By Laura Blanc Pedregal, Senior Product Marketing Specialist, Advertising for Destinations & Airlines Traveler behavior is changing fast.
What does a global music event like Coachella mean for travel demand? Coachella took place across two weekends this year in Palms Spring (10–12 April and 17–19 April 2026), offering a clear sna…
Bad Bunny’s Spain tour isn’t just filling stadiums, it’s a real-time example of how major events influence travel demand, hotel performance, and destination planning.
Originally published on Hospitality Net By Sol Freixa, Vice President, Commercial, Destinations at Amadeus Travel doesn’t begin with a booking – it begins with a question.
