Diving deeper: Hidden insights from Travel Dreams 2026
By Jesús Olivares Sánchez, SVP, Hospitality Portfolio Strategy & Product Marketing, Amadeus Travel Dreams 2026: From data to delight has been one of the most ambitious hospitality researc…
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The rising cost of hotel operations – and why efficiency matters more than ever
The Economics of Hotel Operations Are Changing For decades, hotel profitability followed a relatively predictable formula: grow demand, manage rates, and maintain tight control over operating costs.
The Data in Action series: Passenger segments data
How to use data on traveler type and length of stay to craft tailored campaigns Spotlight data focus: Summer Travel across the US and Europe Every traveler has a different reason for taking a trip.
The 2026 RFP Season Is Here – And It’s Unlike Any Before It
by Joerg Schuler, Executive Vice President of Hospitality Commercial at Amadeus Every year, the RFP season brings its share of pressure: tight deadlines, fierce competition, and the constant qu…
Personalization: hospitality’s most powerful driver of revenue growth
Originally published on Hospitality Net by Joerg Schuler, Executive Vice President of Hospitality Commercial at Amadeus Travelers have always wanted to feel seen and heard.
How strong is tourism in Thailand right now?
How strong is tourism in Thailand right now? This is exactly what we explored during our media day in Bangkok last week, where we met with leading travel and hospitality journalists to discuss the la…
What the Tokyo Marathon reveals about travel demand
What happens when 39,000 runners take over a city? With wellness gaining momentum among younger generations, there are growing signals that this mindset may also be shaping how and why people travel.
Unlocking shoulder season demand: What the data shows
Do you know how to capture demand during the shoulder seasons? For destinations, driving travel demand in quieter months can unlock additional revenue, promote more balanced tourism, and reach new tra…
When marathons move travel: What Boston and London reveal about demand
How do major marathons shape travel and hotel demand? Looking at air travel around the Boston and London Marathons, one pattern stands out: bookings closely follow the race calendar.
How artificial intelligence is transforming destination marketing: What DMOs need to know in 2026
By Laura Blanc Pedregal, Senior Product Marketing Specialist, Advertising for Destinations & Airlines Traveler behavior is changing fast.