The Data in Action series: Passenger segments data
How to use data on traveler type and length of stay to craft tailored campaigns Spotlight data focus: Summer Travel across the US and Europe Every traveler has a different reason for taking a trip.
Blog & Insights
Check out the latest news and trends in hospitality from Amadeus.
The 2026 RFP Season Is Here – And It’s Unlike Any Before It
by Joerg Schuler, Executive Vice President of Hospitality Commercial at Amadeus Every year, the RFP season brings its share of pressure: tight deadlines, fierce competition, and the constant qu…
Personalization: hospitality’s most powerful driver of revenue growth
Originally published on Hospitality Net by Joerg Schuler, Executive Vice President of Hospitality Commercial at Amadeus Travelers have always wanted to feel seen and heard.
Vietnam sees 11% boost in bookings, with South Korea, Philippines and Hong Kong driving demand in 2026
New Amadeus air traffic data points to a more diversified, more resilient mix of visitors, with fast-growing demand from across Asia, the Americas and Europe New data from Amadeus Travel Intelligenceâ…
Amadeus unveils major expansion of AI strategy across hospitality sector
Originally published on Amadeus Insights Amadeus expands its hospitality portfolio with two major innovations: a full-stack AI commerce solution enabling hotels to drive discovery and capture d…
Solar eclipse drives sharp surge in bookings across Spain and Iceland
Originally published on Amadeus Insights Flight demand rises 25% year-on-year from 2025 as eclipse tourism drives short breaks and boosts solo travel New data from Amadeus Travel Intelligence rev…
Amadeus Redefines Travel Advertising to Help Brands Capture Demand Earlier
Republished from Amadeus Insights Developed in collaboration with Accenture, the AI-powered platform helps travel brands make smarter advertising decisions earlier and drive profitable demand through …
How strong is tourism in Thailand right now?
How strong is tourism in Thailand right now? This is exactly what we explored during our media day in Bangkok last week, where we met with leading travel and hospitality journalists to discuss the la…
What the Tokyo Marathon reveals about travel demand
What happens when 39,000 runners take over a city? With wellness gaining momentum among younger generations, there are growing signals that this mindset may also be shaping how and why people travel.