Global Hotel Sales Leaders Say Lead Quality is the Top Barrier to Growth in 2026
Insight-driven trends from Amadeus research reveal how hotels and venues are navigating selective demand, rising competition, and the need for sales acceleration.
Blog & Insights
Check out the latest news and trends in hospitality from Amadeus.
The Amadeus Data in Action series: Flight booking data
How to turn forward-looking air booking data into smarter demand strategies Spotlight data focus: Cherry blossom season in Japan Every year, millions of travelers trace invisible lines across the glo…
Caribbean Tourism Enters a New Strategic Phase as Latin American Demand Surges and Premium Travel Reshapes the Region
CHTA and Amadeus unveil the 2026 Caribbean Travel Trends Report at Caribbean Travel Forum in Antigua, charting a region focused on smarter targeting, higher-value travelers, and year-round demand …
From Visibility to Revenue: How Hotel Riverton and Amadeus Hospitality Help Reignite Local Hotel Demand
Setting the Scene: Hotel Riverton Hotel Riverton is a centrally located, contemporary independent design hotel on Gothenburg’s waterfront in Sweden, proudly family-owned and operated since 1991.
How Aparthotel Birmingham Helped Grow Loyalty Sign-Ups and Direct Bookings with Amadeus
Setting the Scene: Aparthotel Birmingham Aparthotel Birmingham, located in the United Kingdom, is a modern 4-star city center hotel that blends the convenience of serviced apartments with the comfort …
How a Luxury Hotel Group Helped Drive Domestic Demand and Direct Bookings During Market Uncertainty
Setting the Scene: Lexis Hotel Group Lexis Hotel Group is one of Malaysia’s most iconic hospitality brands, known for its distinct water‑villa architecture, strong F&B identity, and a portfoli…
The Amadeus Data in Action series: Occupancy data
Using forward-looking occupancy to predict demand and maximize efficiencies Spotlight data focus: Football’s biggest event this year Booking behavior and travel demand continue to evolve…
What Travel Dreams 2026 tells us about the future of hospitality
By Francisco Pérez‑Lozao Rüter, President, Hospitality, Amadeus Travelers have always wanted great experiences.
Hotels are learning that ease is the new amenity
Today’s travelers want more. They expect more.
Amadeus Travel Dreams 2026: How AI, mental wellbeing, and sustainability are redefining travel value
Hoteliers could gain an additional US$1 million through effective retail of six most popular attributes** Sustainability-minded travelers willing to pay near 12% premium for the right sustainab…