Blog & Insights

The ABCs of Social Media Marketing for Hotels Social media is a powerful channel to connect with hotel guests and new audiences to increase awareness of a property and to boost direct bookings.

Implementation of Amadeus’ Demand360® solution will provide leading international lodging owner-operator, The Ascott Limited (Ascott), with access to forward-looking booking data to enable strategi…

The Basics of GDS Advertising for Hotels Hoteliers that sell available rooms on global distribution systems (GDSs), the leading booking channel for travel agents, can take additional actions to better…

A Hotelier’s Quick Guide to Hotel SEO Marketing: What Is It and How Does It Work? The first step in increasing direct bookings for your hotel is to drive more search traffic to the hotel’s website…

The industry’s most comprehensive data-driven media campaigns continue to drive profitable demand for hotels, destinations, airlines, airports, cruises, and car rental companies Amadeus is committed…

2023 has taken our world and our industry to places we’ve never been before.

The combination of forward-looking market insights will produce the industry’s most accurate view of worldwide air, hotel, and alternative accommodations bookings.

As we draw closer to turning the page into a new year, naturally we reflect on the past twelve months and realize just how remarkable 2022 has been for us, both as a company and an industry.

US hotel occupancy for Christmas and New Year’s mirrors 2019 (pre-pandemic) trends, with warm destinations proving popular   Amadeus, a global leader in travel technology, with its unique abili…

Originally published by Travolution Scott Falconer, Executive Vice President, Media Solutions, Hospitality, Amadeus, explains how hotels and destinations can use data to respond to growing demand for …