Isabel Garza
Bad Bunny’s Spain tour isn’t just filling stadiums, it’s a real-time example of how major events influence travel demand, hotel performance, and destination planning.
Using Amadeus Air Visitors and Amadeus Demand360®, travel intelligence solutions, we tracked how demand builds around major events:
- Where travelers are coming from
- How hotel demand and pricing respond: Occupancy grows +8.1% vs 2025 in Barcelona and +5.1% in Madrid
- When travelers start booking:
- Following ticket sales in May 2025, flight bookings for the concert periods surged within weeks:
- Barcelona: +1517% bookings in the week of 9 June 2025 vs. previous week
- Madrid: +413% bookings in the week of 23 June 2025 vs. previous week
- Following ticket sales in May 2025, flight bookings for the concert periods surged within weeks:
Because today’s biggest events don’t just move fans, they move travel demand across whole cities.
Are you planning to travel for a concert or major event this year?
