OTAs continue to dominate the online booking landscape and with good reason. They do an excellent job of generating traffic and prompting shoppers to purchase.
Hoteliers can balance the online bookings equation by understanding and applying several tactics to improve the performance of their direct booking channel.
Download our new eBook, The Direct Bookings Playbook, to uncover the strategies many hotels are using to raise Brand.com booking rates and maximize their revenue, including insight into:
- The issues preventing guests from landing on your direct channel and converting
- The 4 steps any hotelier can take to drive more potential customers to their booking engine
- The 3 ways to maximize conversion on your booking engine