Guest Management for Hotels
Competition for hotel guests is more intense than ever. Understanding who your guests and prospects are and personalizing your communications with them dramatically improves your ability to build loyalty and drive repeat business – and edge out your competitors. TravelClick’s Guest Management Solutions (GMS) is more than just a customer relationship management (CRM) tool, it offers a comprehensive suite of marketing automation tools to engage your hotel guests and drive incremental revenue. Target guests with the right message at the right time, even as their behaviors change, and seamlessly customize your outreach before, during and after their stay. Maximize the value of your guest data to continuously drive revenue and engagement for your hotel.
Communicate throughout the Guest Journey
Main features
GuestView360® BI reporting
Dashboards to help you understand your hotel guests through the Hotelligence360® platform
Performance reporting
In-depth reporting on marketing including revenue reporting
Guest profiles
Central data warehouse of rich guest profiles
Data cleansing/merging
De-duplication that merges like profiles
Email marketing
End-to-end email marketing platform
Guest messenger
Messaging feature for conversations via Facebook, WeChat, SMS
Transactional communications
Customizable confirmations, cancellation, modifications, pre- and post-stay messages
Upgrade engine
Drive hotel revenue with room, package upgrades
Automation
Workflow engine to reduce work
Remarketing
Bring back those that visited your site to book
Loyalty program
Recognize returning guests
Guest satisfaction surveys & TripAdvisor & Google integration
Track and enhance hotel guest satisfaction
How this benefits your hotel
- Deep insights and a full view of your hotel guests
- Targeted communications to increase engagement and drive revenue
- Conversion of OTA guests to direct bookers
- Guest communication on property through their preferred channel
- Confident brand marketing to drive guest loyalty
- Maximized revenue through upsell opportunities – 17% of guests upgrade after seeing an offer!
- More time to focus on strategic Marketing efforts due to increased efficiencies
150 million profiles and 1 Billion OXI messages processed monthly
17% of travelers upgrade after seeing a GMS offer
100+ Connections. We use industry standard HTNG interfaces and have bulk upload capabilities
Used by over 1,600 properties worldwide
10M+ Transactional emails in 2017
537M+ Marketing emails sent in 2017
Some of our valued customers
WebAwards 2017
Best Hotel and Lodging Online Newsletter Campaign
TravelClick Guest Management Solutions Team
EAST, Miami leverages GMS to market its luxury hotel living lifestyle not only to guests who have room reservations, but to all visitors of the property. The newsletter shown here boasts EAST, Miami’s rooftop bar, art installation and its prime location in a burgeoning fashion district.
From this email alone, EAST, Miami gained the following results:
- More than $21,000 in revenue & 75 room nights booked
- 35% Distinct Open Rate
- 97% of these bookings were made by guests who had stayed at the property previously