Best Hotel and Lodging Online Newsletter Campaign
TravelClick Guest Management Solutions Team
EAST, Miami leverages GMS to market its luxury hotel living lifestyle not only to guests who have room reservations, but to all visitors of the property. The newsletter shown here boasts EAST, Miami’s rooftop bar, art installation and its prime location in a burgeoning fashion district.
From this email alone, EAST, Miami gained the following results:
- More than $21,000 in revenue & 75 room nights booked
- 35% Distinct Open Rate
- 97% of these bookings were made by guests who had stayed at the property previously