Blog

We are back with another dual episode drop with two amazing thinkers and influencers in the industry that focused their entire careers around personalization and wellness.

Setting the Scene With its distinct combination of timeless design, original Victorian architecture, and modern elegance, San Francisco’s 115-year-old Handlery Union Square Hotel, in the heart of do…

Originally published to Amadeus Insights By: Joerg Schuler, Executive Vice President, Hospitality Media & Distribution, Amadeus   Some exciting – and sometimes challenging – trends have e…

Hotel email marketing is an essential strategy for hotels to promote their services and increase bookings through targeted and personalized email campaigns.

Setting the Scene Year-round balmy weather; magnificent scenery; cultural attractions from UNESCO sites to cobbled streets and the historic, whitewashed buildings of centuries past.

The ABCs of Social Media Marketing for Hotels Social media is a powerful channel to connect with hotel guests and new audiences to increase awareness of a property and to boost direct bookings.

The Basics of GDS Advertising for Hotels Hoteliers that sell available rooms on global distribution systems (GDSs), the leading booking channel for travel agents, can take additional actions to better…

A Hotelier’s Quick Guide to Hotel SEO Marketing: What Is It and How Does It Work? The first step in increasing direct bookings for your hotel is to drive more search traffic to the hotel’s website…

The industry’s most comprehensive data-driven media campaigns continue to drive profitable demand for hotels, destinations, airlines, airports, cruises, and car rental companies Amadeus is committed…

2023 has taken our world and our industry to places we’ve never been before.