Hotel SEO Marketing
A Hotelier’s Quick Guide to Hotel SEO Marketing: What Is It and How Does It Work? The first step in increasing direct bookings for your hotel is to drive more search traffic to the hotel’s website…
Blog
Amadeus’ Specialized Media Strategies Delivered Proven Results for Clients in 2022
The industry’s most comprehensive data-driven media campaigns continue to drive profitable demand for hotels, destinations, airlines, airports, cruises, and car rental companies Amadeus is committed…
2023 in Review: A Year of Improving the Travel Experience for Everyone, Everywhere
2023 has taken our world and our industry to places we’ve never been before.
2022: A Year of Renewal and Growth
As we draw closer to turning the page into a new year, naturally we reflect on the past twelve months and realize just how remarkable 2022 has been for us, both as a company and an industry.
Prepare Your Hotel’s Digital Marketing Strategy for a Post-Cookie World
In this blog post, we outline four steps to help you understand and adapt to a transitioning digital advertising landscape.
What I Learned at HITEC: How Data and Technology are Changing Hospitality
By: Katie Moro, VP, Data Partnerships, Hospitality, Amadeus Originally published on Amadeus insights I love data. It is tangible. It is inherently factual.
How to Rethink Marketing Strategies with First-Party Data in Mind
The Importance of Building a First-Party Data Strategy in a Post-Cookie World Before we dive in, be sure to visit our ultimate guide to hotel marketing to access an all-encompassing rundown of hotel…
iHotelier® Wins Again at the 2022 Internet Advertising Competition
Amadeus and SEPAQ Hotels win “Best Hotel and Lodging Online Campaign” A recent Amadeus iHotelier®-driven promotions campaign for SEPAQ Hotels took home the “Best Hotel and Lodging O…
What’s on Leisure Travelers’ Minds for 2022? 5 Trends From our Data
Originally published on Amadeus Insights As countries around the world progressively open borders and ease restrictions, some for the first time since the pandemic began, it feels like the trav…
5 Actionable Hotel Marketing Tips From the Experts Who’ve Used Them
The Amadeus Hospitality Media team partners with some of the biggest travel brands and tourism agencies to deliver our customers unprecedented advantages.