What is Conversion Modeling and Why Do Travel Advertisers Need It?
New advancements from Google will change digital advertising. We explain what this means for your campaigns and why it’s crucial to adopt a holistic media strategy in the future.
Blog
Checking in to the Future with Amadeus Hotels for Leisure
By: Katja Bohnet, Director, Hotel Distribution, Hospitality, Amadeus Originally published on Amadeus Insights Did you know that there are five stages of reacting to change? Denial, anger, ba…
Expedia Group Customers Hit the Road with Car Content from Amadeus
By: Peter Altmann, Head of Mobility & Insurance, Amadeus Originally published on Amadeus Insights As summer leisure travel leads recovery, particularly in the U.S.
We’re Ready to Help Rebuild Travel
Originally published on Amadeus Insights By: Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus There are two words that come to mind when I reflect on the past year.
Google Delays Chrome’s Third-Party Cookie Blocking. What Does it Mean for Your Campaigns?
By: Scott Falconer, EVP Media Solutions, Hospitality, Amadeus In this new blog post we delve into the latest announcement from Google, what it means to the digital advertising industry, and how we are…
Amadeus Receives 2021 Achievement in Customer Excellence Award
16th Annual ACE Awards Recognize Outstanding Customer Experience Programs and Performance Amadeus, a global provider of hospitality technology, has been awarded a 2021 Confirmit ACE (Achievemen…
3 Google Metasearch Features for Hoteliers
Is your hotel capturing the rising demand through Metasearch? Before we dive in, be sure to visit our ultimate guide to hotel marketing to access an all-encompassing rundown of hotel marketing trend…
Supporting Contactless Experiences and Greater Efficiency
Amadeus and Bizzon partnership set to exceed guest expectations and operational goals While hoteliers continue to pursue core business goals such as revenue optimization, efficiency, and guest satisfa…
New Privacy Controls are Changing the Digital Advertising Landscape
How will this affect your hotel’s digital media strategy? By: Scott Falconer, EVP Media Solutions, Hospitality, Amadeus Before we dive in, be sure to visit our ultimate guide to hotel marketing …
The Evolution of Hospitality’s Customer Support Model
By: Ken Wilson, Head of Global Customer Support, Hospitality, Amadeus As we progress into what we hope will become a better year for us personally, professionally, and for our industry at large…