Blog

The consumer journey is no longer one straightforward Yellow Brick Road that leads to a hotel booking. Instead, it’s long and winding with forks and shiny signs at every turn.

As the year draws to a close, people around the world are looking back at 2019 and evaluating the time spent, decisions made and actions taken over the last 12 months.

Did you know that 61% of people booked a hotel after seeing it pop up on their social media feed? For today’s traveler, that perfect photo opportunity is make or break when it comes to booking the…

Target the right guests for your hotel with Google audiences for search for hotels Hoteliers now have the chance to better identify and engage consumers who are actively looking for a room in their ar…

When hotel sales and marketing professionals arrive at work each day, they’re greeted with a deep and wide array of intricate challenges on the path to turn lookers into bookers: the need for greate…

Culinary experiences during travel have become a massive revenue opportunity.

Solo travel has been on the rise for years but it may surprise you to know that women are more likely than men to jet-set on their own, despite the dangers.

Revenue managers know that the unofficial description of their role is one who can place the right customer in the right room at the right time at the right rate from the right distribution channel at…

Looking for the key to a traveler’s heart? It might be in their stomach! Food tourism already makes up over a quarter of total travel revenue, and it is expected to grow by over $82 billion in the n…

Research shows just 22% of travelers are fully engaged with the hotel they visit most frequently, showing just how much room for improvement hoteliers have when it comes to guest management.